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Persuasive Writing: How to harness the power of words, by Peter Frederick
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Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time.
Discover how to:
Transform any document into something truly compelling and persuasive
Understand what your reader really wants to hear and use this to get what you want
Combine logic and emotion to convince even the most sceptical reader
Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.
- Sales Rank: #167930 in eBooks
- Published on: 2012-09-26
- Released on: 2012-09-26
- Format: Kindle eBook
Most helpful customer reviews
3 of 3 people found the following review helpful.
persuasive writing
By Lin Read
This book is a must have for all those people involved in any kind of writing or speaking - whether formal or informal. I think it should be essential reading for students starting in the sixth form - personal statements, essays especially when there is a need to do timed essays so every word is precious and there is no time for 'space fillers'. Peter F combines a readable manual succinct and to the point (He'd disapprove of that space filler)I have to do presentations and this is a good ready reckoner. I can flick through to any section and do a quick check on my own writing. It is not a solid read but full of pithy statements and easy to remember 'rules'. The bonus? Its actually enjoyable with Peter's drole humour.
1 of 1 people found the following review helpful.
Finally here us invaluable help for writers
By Werner Stejskal
I don't believe in repeating the whole book description here. Can I just say that this book is not only for writers to improve themselves, but for everybody who will sooner or later have the need to write an important document where style and efficiency counts. I have read a lot of this kind of books, but still I could find many valuable tips there. This is definitely something you want to have on your shelf!
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