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Subliminal Seduction, by Wilson Bryan Key
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- Sales Rank: #3306121 in Books
- Published on: 1974-12-01
- Released on: 1974-12-01
- Original language: English
- Binding: Mass Market Paperback
Most helpful customer reviews
0 of 1 people found the following review helpful.
Nothing like the pic
By Matt Elkins
Extremely disappointed, I know it's used but didn't expect it to be stained & ripped & falling apart. Nothing like the pic.
17 of 19 people found the following review helpful.
The perceptual threshold can be managed.
By zz top
The perceptual threshold can be managed.
Eat Popcorn and Drink Coca-Cola,
This book is incredible it is dated but revels some of the secrets of Madison ave. I do not think this book is a hoax in fact I think such advertising methods have become worse.
Mr. Key claims subliminal sexual symbols (and images of death) or objects are often used to entice consumers to buy and use various products.
Subliminal messages bypass conscious recognition.
Here is a brief overview of some of the techniques discussed.
Subliminal Embedding
"One prevalent form of subliminal technique (Subliminal Embedding)
was described as the insertion of words or body forms (embeds) by the use of shadows or shading or the substitution of forms or shapes generally associated with the body. The consumer does not perceive them at a normal rate of awareness. And thus is given no choice whether to accept or reject the message as is the case with normal advertising."
Other methods mentioned
1 Figure ground reversals (synchronistic illusions)
2/ Embedding
3/ Double Entende
4/ Tachistoscopic displays
5/Low intensity light
6/Lighting and background sound
7/quick cuts
8/meta contrast
9/backward masking
Subliminal condition
Ad's use phrases directed at the sub level.
"I love Coke."
Beatty Crocker mmmmm moist.
Super moist
Hey hot shot aren't you coming?
20 of 23 people found the following review helpful.
Interesting Read, and very true
By A. Davis
I read this book when I was about 12 years old, and I found it very intersting. The book shows blown up images of items used in commercials, etc. Shocking how advertisers play to the lowest common denominator (sex) in order to sell their products! After reading the book, I started looking for the little tricks advertisers use that our subconscious mind does pick up on. I remember sitting there with my mouth opened just amazed by it all. I'd love to read it again as an adult. I think it would be more interesting this time around. If you don't believe in the concept of subliminal seduction, you will after reading this book.
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