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Typographic Design: Form and Communication, by Rob Carter, Ben Day, Philip B. Meggs
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For more than two decades, the type book of choice for design professionals and students
Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today's digital world, Typographic Design, Fifth Edition continues to provide a comprehensive overview of every aspect of designing with type.
This Fifth Edition of the bestselling text in the field offers detailed coverage of such essential topicsas the anatomy of letters and type families, typographic syntax and communication, design aesthetics, and designing for legibility. Supplementing these essential topics are theoretical and structural problem-solving approaches by some of the leading design educators across the United States. Unwrapping the underlying concepts about typographic form and message, Typographic Design, Fifth Edition includes four pictorial timelines that illustrate the evolution of typography and writing within the context of world events—from the origins of writing more than 5,000 years ago to contemporary typographic applications.
Features in this new edition include:
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A new chapter that analyzes typography on screen
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New case studies featuring typographic design in books, information graphics, web design, and environmental design
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New designer profiles that reveal innovative typographic design processes
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Material presented in full color throughout with many new images
- Sales Rank: #371653 in Books
- Brand: Brand: Wiley
- Published on: 2011-11-01
- Format: THX
- Original language: English
- Number of items: 1
- Dimensions: 10.84" h x .80" w x 8.50" l, 2.48 pounds
- Binding: Paperback
- 368 pages
Features
- Used Book in Good Condition
Review
". . . Typography has undergone continuous change. This book provides a concise and comprehensive overview of the fundamental information for effective typographic-design practice." (neopoprealismjournal.wetpaint.com, March 2012)
‘A two column-layout provides space to cram in a huge amount of content-a comprehensive guide to type on the web.’� (.net, July 2012)
About the Author
Rob Carter is Professor of Typography and Graphic Design at Virginia Commonwealth University, and has served as a visiting professor at the Gerrit Rietveld Academy in Amsterdam. He has received numerous awards for his work from organizations such as the American Institute of Graphic Arts, New York Type Directors Club, New York Art Directors Club, Society of Typographic Arts, Creativity, Print regional annual, and I.D. magazine's Annual Design Review. He is the author of American Typography Today, Typographic Design: The Great Typefaces, the five-volume Working with Type series, and Digital Color and Type. He is also coauthor, with Sandra Wheeler, of Meggs: Making Graphic Design History.
The late Ben Day was Professor Emeritus at Virginia Commonwealth University. He also taught at Boston University and had been a Visiting Designer at the University of Connecticut. His many exhibitions included the American Institute of Graphic Arts, the New York Type Directors Club, and the New York Sculpture Centre. The Boston Society of Printers awarded him a teaching fellowship. He served as a consultant to Bostonia magazine, NASA, and the Fogg Museum, and art directed Handel and Haydn magazine. He was selected for Who's Who Among America's Teachers.
The late Philip Meggs was a designer, educator, and author. He was School of the Arts Research Professor, Communication Arts and Design Department, at Virginia Commonwealth University; visiting faculty at Syracuse University and the National College of Art and Design in Dublin, Ireland; and contributing editor to Print magazine. He authored more than a dozen books and 150 articles and papers on design and typography, including a section on graphic design in Encyclopedia Britannica. He was inducted into the Art Directors Hall of Fame and received its Educator's Award for lifetime achievement and significantly shaping the future of the fields of graphic design education and writing. He was posthumously awarded the AIGA Medal for design leadership.
Most helpful customer reviews
10 of 10 people found the following review helpful.
Pleasant update to typography "textbook"
By Dezcom
Since this book is now in its 5th edition, it is very well known in the typography community. It is put to good use as a textbook for college classes teaching typography. It is a soup-to-nuts encyclopedia of useful material from history of writing and printing development to readability and explanation of commonly known typographic design and use theories.
What I had hoped for in this newest update was more coverage on the newest material brought about since the digital era began. I would have hoped for a much more complete description of opentype features and possibilities and more than just a cursory mentioning of web type (Webtype has become the biggest discussion maker at type conferences since opentype. I realize that book production is a slow process and some of the later material might have been missed due to production deadlines. There is still a sizable hunk that was known and available early enough to have been included in this edition, particularly OpenType.
Digital--mostly vector based type, has caused a huge burst of type design production and the birth of numerous small foundries around the world. There is more variety and competition out there now than at any time in history. This newest 5th edition barely gives it a nod even though it has been going on since the 1990s or before. Rob Carter, et al, still presents the traditional ways of looking at and categorizing type, which is fine, but does not add much to describe happenings in recent activity-filled decades.
I was hoping for more print space on this millennium's version of "The New Typography" given that the Tschichold variety is hardly Neue any more.
Don't get me wrong, this is a worthwhile book for educators to select for their courses. It just needs a bit of a prodding to include more current material
1 of 1 people found the following review helpful.
Touches a lot of the bases
By gayle eberhardt
This book, although certainly not my favorite typography textbook, does a good job of informing students about typography. It does not do a great job with the history before movable type (calligraphy, hieroglyphics, etc) It definitely has a very specific viewpoint about typographic design. It's effective.
0 of 0 people found the following review helpful.
Break their own rules
By Sue C.
I had to get this book for a class. The authors are so wrapped up in being edgy, they have made the book user unfriendly. There is no flow to the reading since they place the examples In an order dictated by the layout. When you look for the example referred to in the text, it can be anywhere on the two page layout. The section titles are small and at the very top corner of the page and are easy to miss. It seems to suddenly change topics with no warning. The photo captions are not with the photos, you have to refer to the numbers to match the captions to the photo. They are also very hard to read as the weight is very light. Legibility and readability seem to be a do as I say and not as I do situation. The language is overly complex and flowery. There are some good examples and information in the book, but it takes a lot of work to tease it out.
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