Kamis, 23 Februari 2012

[U406.Ebook] Get Free Ebook Braiding Fine Leather: Techniques of the Australian Whipmakers, by David W Morgan

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Braiding Fine Leather: Techniques of the Australian Whipmakers, by David W Morgan

Designed to help the beginning leather braider acquire basic skills in a straightforward manner, this book shows readers how to braid simple projects fairly quickly. With close attention to detail and a little practice using the methods described here, novices can produce attractive and enduring items from either precut lace or from a skin or side of leather.Leather braiding was developed in Australia in whipmaking shops. The craft had been carried to Australia by thongmakers from England, who were familiar with the thongs used on finely braided carriage whips. Kangaroo leather, one of the finest leathers available for braiding, provided the material for high-quality work, and a large and discriminating market in Australia led to improvements in techniques. Using these highly refined techniques and providing complete instructions and clear closeup photographs showing each step in the process, David Morgan has created an excellent book for those who want to learn to braid leather.A metallurgical engineer by training and occupation, in the 1960s Morgan became interested in Australian braided work made from kangaroo hide. With his wife he set up a part-time mail-order business selling a variety of Australian imports. In the 1980s he made the whips for the Indiana Jones movies, and he has been making them ever since. By 1990 he had abandoned metallurgy to run the mail-order business full time. He is now following an interest in the historical aspects of cattle-working whips.

  • Sales Rank: #98124 in Books
  • Brand: Brand: Schiffer Publishing
  • Published on: 2003-03-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.90" h x .40" w x 6.90" l, .85 pounds
  • Binding: Paperback
  • 148 pages
Features
  • ISBN13: 9780870335440
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

About the Author
Morgan is a metallurgical engineer by training and occupation.

Most helpful customer reviews

2 of 2 people found the following review helpful.
The Braiding Book that brings Simplicity to Your Work
By S
Well formatted paperback. Easy to follow instructions with black & white photos. I received book March 2nd, read half way through it and started a project already. Best to Skip a beginners guide and start with this book. "Braiding Fine Leather" gets you started with first class projects right away as this reading brings everything to a view of simplicity.

0 of 0 people found the following review helpful.
Definitely recommended for people interested in leather braiding
By james morlock
The subtitle and cover photo suggest that the book in focused on whip-making, which is not the case. While much of the text deals with the techniques that are used in whip-making, it is by no means a "how to make a whip" instructional text. Very well written with clear instructions and photographs of works in progress. Definitely recommended for people interested in leather braiding.

0 of 0 people found the following review helpful.
It is a really fine book. It explains how to fdo nthe different ...
By Amazon Customer
It is a really fine book. It explains how to fdo nthe different braids but te pictures could be clearer. There is the reason for the 4 star mark. I would recommend this book for a intermediate to pro leather smith as some of it has to come from knowledge already gained in the trade.

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Senin, 20 Februari 2012

[Q685.Ebook] PDF Download Sleepiness: Causes, Consequences and Treatment (Cambridge Medicine (Hardcover))From Cambridge University Press

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Sleepiness: Causes, Consequences and Treatment (Cambridge Medicine (Hardcover))From Cambridge University Press

Written and edited by leading clinicians and researchers in sleep medicine, this is the first book to focus on the causes, consequences and treatment of disorders of excessive sleepiness. Extensive coverage is provided for all known causes of sleepiness, including sleep deprivation, obstructive sleep apnea syndrome, narcolepsy and other hypersomnias of central origin, shift work, and medical and psychiatric disorders. Since many causes of sleepiness are difficult to differentiate from each other, and treatment modalities can vary greatly from one disorder to another, this book helps the clinician to formulate a differential diagnosis that will ultimately lead to the correct diagnosis. Epidemiology, evaluation of the sleepy patient, diagnostic investigations including neuroimaging, subjective and objective testing, cognitive effects of sleepiness, motor vehicle driving issues, medico-legal aspects of sleepiness, and therapy are also discussed in detail. This is an essential resource for neurologists, psychiatrists and sleep specialists.

  • Sales Rank: #3479341 in Books
  • Published on: 2011-03-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.69" h x 1.02" w x 7.44" l, 2.55 pounds
  • Binding: Hardcover
  • 494 pages

Review
'... an excellent reference for sleep clinicians and sleep researchers, providing an extensive review of the causes, consequences, and treatment of excessive sleepiness.' Doody's Notes

About the Author
Michael J. Thorpy is Director, Sleep-Wake Disorders Center, Montefiore Medical Center and Professor of Neurology, Albert Einstein College of Medicine, Bronx, New York, USA.

Michel Billiard is Professor of Neurology at the Guide Chauliac Hospital, Montpellier, France.

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Jumat, 17 Februari 2012

[M447.Ebook] Ebook Download The Mediterranean City in Transition: Social Change and Urban Development (Cambridge Human Geography), by Lila Leontidou

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The transition from feudalism to capitalism has occurred in many different ways and the variety of forms and methods of this transition is particularly evident in Southern Europe. Focusing on Greater Athens between 1948 and 1981--the crucial period of transition--the author explores the role of social classes in urban development in the cities of Mediterranean Europe. Based on extensive research, the book presents for the first time a history of the Greek urban popular classes during the twentieth century. The author challenges urban growth models based on the Anglo-American experience and convincingly presents her own theoretical framework combining economic and ecological considerations with Gramsci's theories of culture, spontaneity, and informality.

  • Sales Rank: #6026218 in Books
  • Brand: Brand: Cambridge University Press
  • Published on: 1990-04-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.98" h x .87" w x 5.98" l, 1.28 pounds
  • Binding: Hardcover
  • 316 pages
Features
  • Used Book in Good Condition

Review
"Using secondary sources for comparisons with other Mediterranean cities and archival studies for Athens, Leontidou has amassed considerable evidence--much of it presented in tables and maps--about how working-class migrants provided shelter for themselves in an unregulated building economy. Taken as an empirical account, Leontidou's book fills a gap in the literature." Josef W. Konvitz, Journal of Interdisciplinary History

About the Author
Chris Couch is Professor of Urban Planning; and Head of Planning and Housing Studies - Liverpool John Mores University

Dr Lila Leontidou is a Professor of Geography - Hellenic Open University and University of the Aegean

Dr Gerhard Petschel-Held was formerly based at the Institute of the Sociology of Spatial Planning - Vienna University of Technology

Ron Johnston is Professor of Geography in the School of Geographical Sciences at the University of Bristol.
Derek Gregory is Professor of Geography at the University of British Columbia.
Geraldine Pratt is Professor of Geography at the University of British Columbia.
Michael Watts is Professor of Geography at the University of California, Berkeley.

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  • Sales Rank: #4427923 in Books
  • Published on: 1940
  • Binding: Sheet music

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Rabu, 08 Februari 2012

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Riveted Lap Joints in Aircraft Fuselage: Design, Analysis and Properties (Solid Mechanics and Its Applications), by Andrzej Skorupa, Malgo

Fatigue of the pressurized fuselages of transport aircraft is a significant problem all builders and users of aircraft have to cope with for reasons associated with assuring a sufficient lifetime and safety, and formulating adequate inspection procedures. These aspects are all addressed in various formal protocols for creating and maintaining airworthiness, including damage tolerance considerations. In most transport aircraft, fatigue occurs in lap joints, sometimes leading to circumstances that threaten safety in critical ways. The problem of fatigue of lap joints has been considerably enlarged by the goal of extending aircraft lifetimes.

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Fatigue of riveted lap joints between aluminium alloy sheets, typical of the pressurized aircraft fuselage, is the major topic of the present book. The richly illustrated and well-structured chapters treat subjects such as: structural design solutions and loading conditions for fuselage skin joints; relevance of laboratory test results for simple lap joint specimens to riveted joints in a real structure; effect of various production and design related variables on the riveted joint fatigue behaviour; analytical and experimental results on load transmission in mechanically fastened lap joints; theoretical and experimental analysis of secondary bending and its implications for riveted joint fatigue performance; nucleation and shape development of fatigue cracks in riveted longitudinal lap joints; overview of experimental investigations into the multi-site damage for full scale fuselage panels and riveted lap joint specimens; fatigue crack growth and fatigue life prediction methodology for riveted lap joints; residual strength predictions for riveted lap joints in a fuselage structure. The major issues of each chapter are recapitulated in the last section.

  • Sales Rank: #3638988 in Books
  • Brand: Brand: Springer
  • Published on: 2012-06-23
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x .81" w x 6.14" l, 1.47 pounds
  • Binding: Hardcover
  • 332 pages
Features
  • Used Book in Good Condition

Review

From the reviews:

“This is a book dealing with the practical engineering problem as to how to successfully design riveted fuselage lap-joints, as well as how to perform simple and advanced analyses to substantiate the design. I believe that this book is an essential reference for aircraft designers as well as for fatigue analysts that will need to substantiate the design for adequate fatigue life and for selecting meaningful inspections for cracks.” (Abraham Brot, Israel Society of Aeronautics and Astronautics, October, 2013)

“The authors have collected and analysed numerous older and more recent reports, papers, and doctoral theses associated with fatigue of riveted lap joints. … The book with over 300 pages is amply provided with instructive figures. Whenever fatigue of lap joints must be considered for designing a fuselage or analysing fatigue in lap joints of existing aircraft, this book should be consulted. There is no comparable book with such a comprehensive and explanatory description of fatigue of riveted lap joint.” (Jaap Schijve, International Journal of Fatigue, Vol. 51, 2013)

From the Back Cover

Fatigue of the pressurized fuselages of transport aircraft is a significant problem all builders and users of aircraft have to cope with for reasons associated with assuring a sufficient lifetime and safety, and formulating adequate inspection procedures. These aspects are all addressed in various formal protocols for creating and maintaining airworthiness, including damage tolerance considerations. In most transport aircraft, fatigue occurs in lap joints, sometimes leading to circumstances that threaten safety in critical ways. The problem of fatigue of lap joints has been considerably enlarged by the goal of extending aircraft lifetimes.

Fatigue of riveted lap joints between aluminium alloy sheets, typical of the pressurized aircraft fuselage, is the major topic of the present book. The richly illustrated and well-structured chapters treat subjects such as: structural design solutions and loading conditions for fuselage skin joints; relevance of laboratory test results for simple lap joint specimens to riveted joints in a real structure; effect of various production and design related variables on the riveted joint fatigue behaviour; analytical and experimental results on load transmission in mechanically fastened lap joints; theoretical and experimental analysis of secondary bending and its implications for riveted joint fatigue performance; nucleation and shape development of fatigue cracks in riveted longitudinal lap joints; overview of experimental investigations into the multi-site damage for full scale fuselage panels and riveted lap joint specimens; fatigue crack growth and fatigue life prediction methodology for riveted lap joints; residual strength predictions for riveted lap joints in a fuselage structure. The major issues of each chapter are recapitulated in the last section.

Most helpful customer reviews

0 of 0 people found the following review helpful.
its a fantastic book. Its full of useful graphs that allow ...
By L O MacDonald
its a fantastic book. Its full of useful graphs that allow one to work one effect any one feature has.

The only down side is that finding the correct graph can be a bit hard at times, but this has more to do with the volume of data presented in it.

See all 1 customer reviews...

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Selasa, 07 Februari 2012

[O727.Ebook] PDF Ebook The End of Alchemy: Money, Banking, and the Future of the Global Economy, by Mervyn King

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The End of Alchemy: Money, Banking, and the Future of the Global Economy, by Mervyn King

The End of Alchemy: Money, Banking, and the Future of the Global Economy, by Mervyn King



The End of Alchemy: Money, Banking, and the Future of the Global Economy, by Mervyn King

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The End of Alchemy: Money, Banking, and the Future of the Global Economy, by Mervyn King

“Mervyn King may well have written the most important book to come out of the financial crisis. Agree or disagree, King’s visionary ideas deserve the attention of everyone from economics students to heads of state.” ―Lawrence H. Summers

Something is wrong with our banking system. We all sense that, but Mervyn King knows it firsthand; his ten years at the helm of the Bank of England, including at the height of the financial crisis, revealed profound truths about the mechanisms of our capitalist society. In The End of Alchemy he offers us an essential work about the history and future of money and banking, the keys to modern finance.

The Industrial Revolution built the foundation of our modern capitalist age. Yet the flowering of technological innovations during that dynamic period relied on the widespread adoption of two much older ideas: the creation of paper money and the invention of banks that issued credit. We take these systems for granted today, yet at their core both ideas were revolutionary and almost magical. Common paper became as precious as gold, and risky long-term loans were transformed into safe short-term bank deposits. As King argues, this is financial alchemy―the creation of extraordinary financial powers that defy reality and common sense. Faith in these powers has led to huge benefits; the liquidity they create has fueled economic growth for two centuries now. However, they have also produced an unending string of economic disasters, from hyperinflations to banking collapses to the recent global recession and current stagnation.

How do we reconcile the potent strengths of these ideas with their inherent weaknesses? King draws on his unique experience to present fresh interpretations of these economic forces and to point the way forward for the global economy. His bold solutions cut through current overstuffed and needlessly complex legislation to provide a clear path to durable prosperity and the end of overreliance on the alchemy of our financial ancestors.

  • Sales Rank: #7794 in Books
  • Published on: 2016-03-21
  • Released on: 2016-03-21
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.60" h x 1.50" w x 6.50" l, .0 pounds
  • Binding: Hardcover
  • 448 pages

Review
“If [The End of Alchemy] gets the attention it deserves, it might just save the world.” (Michael Lewis - Bloomberg View)

“An outstandingly lucid account of postwar economic policymaking and the dilemmas we now face. . . . It is rare to encounter a book on economics quite as intellectually exhilarating as The End of Alchemy―a dazzling performance indeed.” (John Plender - Financial Times)

“Offers both a deeply examined critique of economics as usual, and practical, controversial ideas on policy. It's a rare achievement.” (Clive Crook - Bloomberg View)

“I have read umpteen books about the financial crisis of 2007–2008 and its lessons. This is the cleverest one, brimming over with new ideas. While other ‘lords of finance’ publish memoirs, King has produced a brilliant analysis not only of what went wrong in the global financial system but also of what went wrong in economics itself.” (Niall Ferguson)

“A sophisticated and highly approachable study of how modern finance has lost its way. Few individuals are more qualified than Lord Mervyn King to imagine the banking of the future. His book should be required reading.” (Henry Kissinger)

“Mervyn King asks, ‘Why has almost every industrialized country found it difficult to overcome the stagnation that followed the financial crisis in 2007–2008, and why did money and banking, the alchemists of a market economy, turn into its Achilles heel?’ He addresses these questions, and much more. For those endeavoring to understand the greatest financial crisis of our time and the future of finance, this highly provocative book is a must-read.” (Alan Greenspan)

“Drawing on years of scholarly study of banking history and his real world experience in fighting financial panic, Mervyn King has set out a new framework for monetary and financial reform. Seemingly simple in concept, it challenges prevailing banking and market practice. The End of Alchemy demands debate and a well-reasoned response.” (Paul A. Volcker)

“Mervyn King may well have written the most important book to come out of the crisis. Agree or disagree, King's visionary ideas deserve the attention of everyone from economics students to heads of state.” (Lawrence H. Summers)

About the Author
Mervyn King served as the governor of the Bank of England from 2003 to 2013. He was appointed Baron King of Lothbury in 2013, a Knight of the Garter in 2014, and is currently a professor at both New York University and the London School of Economics.

Most helpful customer reviews

12 of 12 people found the following review helpful.
An insiders view of modern central banking and the challenges it faces along with some solutions
By A. Menon
The End of Alchemy gives an insider's view on the role and evolution of central banking in the last 20 years. The author outlines in plain language how central banks operate, the economic theories that frame those operations and how those theories and the practice of monetary policy have changed as the conditions have changed. The author outlines how the role of lender of last resort is of a totally different nature today compared to Bagehot's time and how often the nature of economic uncertainty is not appropriately considered when thinking about the calculation of risks. In this book one gets a clear description of todays economic challenges and some policy prescriptions that will are partial solutions to some of the moral hazard and prisoner dilemma challenges we face.

Much of the End of Alchemy gives the reader a background in some of the economic theory that goes into the central bank's role in the economy. The author discusses the money supply, fractional reserve banking and the only recent progression to independent central banking that has taken place. The author also discusses the nature of uncertainty that we actually face in our daily lives. This boils down to considering the concept of Knightian uncertainty where the distribution of outcomes is not known and so there is no objective way to optimize decisions. The author builds out this idea and discusses how modern market clearing mechanisms cant coordinate investment activity under this kind of uncertainty and uses long dated oil demand as an example. The author also spends time discussing the role of banks in maturity transformation of lending to long run risky projects by borrowing short term deposits. This process the author describes as the alchemy of finance. The author discusses how the risks in banking have grown as our risk weighting system has gone towards taking on increasing leverage. In addition the long term low rates has exacerbated the lending binge that seems to be occurring. The author discusses how modern banks and their immense size are subsidized by the lender of last resort policies by central banks that support them as the central banks are too worried about financial fallout to let the system face a systemic institutions default. The author also discusses how the haircutting mechanism that occurs can be counterproductive as pledged assets at the central bank leave less residual value for unsecured creditors.

After discussing where we are and the challenges the system faces the author gives some policy prescriptions. In particular the author discusses how the central bank should ex-ante prescribe haircuts for the range of collateral that would be pledged in extreme circumstances. So in effect the banks would need to pre-clear what risks they would need to pledge and in doing so would better be able to manage their capital structure and the proportion of equity held. The author also discusses how current weak investment and consumption are potentially the result of previous imbalances that cannot be cyclically charged by monetary or fiscal policy. The author discusses how the precautionary savings might be due to greater existential concerns as previous engines of wealth accumulation (housing appreciation) were fictitious. The author discusses how rates at 0 have a risk of not leading to investment as we face greater economic uncertainty that monetary policy is the wrong tool for.

The End of Alchemy achieves several things. It gives a background to the unfamiliar about central banking and monetary policy. It gives a history of some of the intellectual currents that drive policy actions and it describes the current economic environment and institutional arrangement in developed markets. The author also discusses what he believes is solvable in central banking, in particular, some aspects of moral hazard and implicit subsidy, and what is not- clearing up Knightian uncertainty. Definitely a good overview of a subject that is increasingly under scrutiny given the unprecedented low level of rates for all durations.

79 of 85 people found the following review helpful.
Move over, Bagehot
By Athan
Stop what you’re doing, drop everything, buy and read this book. Twice. I’ll start my second reading as soon as I’m done writing down my thoughts.

I’d gladly swap all ten books I’ve read about the crisis (“mine” at ten) for this modest and mischievous masterpiece.

Mervyn King does not go looking for villains or victims here. You will not find the words “greed” or “fear” in this text, nor do you get any history recounted, unless it is to illustrate a point. What you get is an informal, comprehensive, passionate and witty treatise on the origins, purpose and future of money, banking and monetary policy.

And yes, you do also find out what he thinks about the crisis. As a former central banker and protagonist in the crisis, he not only accepts blame for wrongheaded policy at the BOE, he also proposes changes to the banking system that address the problems he identifies with the status quo and will hopefully enhance the system’s stability in the future.

That is, indeed, the bit of the book that gives it its name: the “End of Alchemy” is a proposal to move from a “lender of last resort” model to a “pawnbroker” model of central banking; endorsements of the book by Summers, Volcker and Greenspan testify to its validity. The main idea is all bank assets at all times should be pre-assessed for central bank “haircut” while nerves are calm and heads are cool; second, banks should only ever have current liabilities equal to the “pawned,” post-haircut amounts that could be pre-positioned to raise cash in a crisis. Neat, if insufficient at current levels of liabilities.

Single events (dunno, the failure to bail out Lehman for example) do not merit mention in this narrative. This sets apart “The End of Alchemy” from pretty much every other account of the events. My favorite book about the crisis is Blinder’s, and by a mile. But throughout my reading of that account a question kept coming back to my head that Christopher Hitchens once put in the mouth of Montesquieu: “If a great city or a great state should fall as the result of an apparent accident, then there would be a general reason why it required only an accident to make it fall.” Mervyn King goes looking for that general reason. My view is he does not come back empty-handed.

If you’re looking for a villain, on the other hand, you’ve come to the wrong place. In Mervyn King’s tour de force, even the word “markets” does not get a look-in. Much as there are improvements that he thinks ought to be made to the banking system, much as he does not find it was a tremendous idea to respond to all economic problems by cutting rates (and decries that they remain at emergency levels seven years later), much as he was no big fan of allowing the banks to become “too big to fail, sail or jail,” much as he finds great fault with the sundry “FX” and “LIBOR” scandals, he argues very persuasively that the financial crisis was nothing but a symptom of political crisis. If we do not change our politics, he claims, if we do not address the microeconomics (as opposed to the macro), we will find ourselves in crisis very soon again in the future.

His “pawnbroker” model of central banking would by itself be a valuable contribution, but it would be inconsistent for him to say our problem is political and leave things there. The problem, he believes, lies in our societies’ and our governments' collective willingness to accept uneven growth if the alternative is no growth at all. China has been happy to allow consumption to languish at a minuscule level and has emphasized growth through investment and exports. It was about to countenance a rebalancing, but when that threatened growth itself, the engines were quickly reversed and stimulus was redoubled on the old investment and export axis. The US knows that interest rates at zero only allow those to benefit who are set up to borrow at that rate (he does not name the private equity owners and the CEOs of the S&P 500, but you know he means them) but if inequality is the price of growth, it’s happy to take it. And he puts up his hand and admits that under Eddie George the BOE where he was the Chief Economist was prepared to endorse a “two speed economy” over a “no speed economy.”

The result is the winners in this game of uneven growth end up saving their winnings. In doing so, they accumulate “assets” backed by the future sweat of those who fail to grow as fast, the losers. And if you don’t stop, the “assets” become “permanent transfers,” unless by some miracle the losers in this game of growth find a way to grow as well. Like Micawber, the strategy it to wait for something to come up and the slow growers to discover a growth model. It has not worked out. Neither the Greek government nor your average subprime borrower will pay in full, but our model is to carry on as if they will. Upheaval ensues.

Our desperate efforts to subsequently stimulate growth at all costs get poor returns, he adds. QE, for example amounts to exchanging cash for assets. But at the point where 10yr rates are zero, you are merely exchanging cash for cash. You are no longer adding liquidity. Not only that, but you are suspending the market economy in the price of money. You are suspending capitalism itself if the government gets to set the price of one of the most important inputs, money.

The sundry solutions we read about in the newspaper he also thinks are past their sell-by date and he goes debunking them one by one. He starts by rejecting the 4% inflation target. Quite simply, the moment you hit it, you’ll go straight back down to 2%. The policy has zero credibility.

He gives short shrift to the “negative natural interest rates” that are part and parcel of the Larry Summers / Paul Krugman “secular stagnation” mantra by in essence saying “yes, you can go tweak by a few basis points and set a negative administered rate to match this “natural” rate, but what if you cause a radical uncertainty shock from people observing the government is raiding their bank accounts?” Yes, some might do the rational thing and move the spending from the future to the present. But some might just panic and batten down the hatches, Greek style, in anticipation of the next way the government will raid the piggy bank. Why take the risk?

In summary, he believes we have hit a new limit:

The “paradox of policy” is that you cannot overuse any type of macroeconomic policy. Same way if we all save we end up hurting the economy via the “paradox of thrift,” same way the rational expectations critique says that you cannot tax and spend your way to prosperity if you cannot point to direct benefits of your spending because people understand what you're doing (and here he does concede that in the US for example it would not be a disaster to fix the odd airport), you also need to understand that all policies need to have a beginning and an end. Zero rates forever is especially silly for the non-US countries in particular, as it amounts to a permanent currency war. It is but another “prisoners’ dilemma” problem whereby we could all agree to stop debasing our own currency to steal growth from abroad, but probably never will. And in messing with our rates and currencies we get in the way of markets.

A glancing look at the most recently fashionable “helicopter drop” proposals also comes back with the same result.

In Mervyn King’s view, the way forward is to work on the only bit of growth that matters, which is productivity growth. He’s read all the books about how we’ve picked the low-hanging fruit, but he’s agnostic about it. What if some of the miracle developments pan out in biotech or nanotech or whatever. You never know. More importantly, you’ve got no choice. The adult response to crisis is to re-focus all our economies toward growth by going through the detail work of eliminating each economy’s idiosyncratic inefficiencies and artificial rigidities.

He thus proposes three important changes to the politics: First, he argues that structural changes to ossified economies are not issues to be tackled in the future, after we have fixed the macroeconomy. The time to tackle historically entrenched monopolies and historically built-in rentseeking, to tackle distortions in the tax code that affect the balance between spending and saving, or favor the public sector over the private sector, for example, is now. (A mention of Mancur Olson would not have been out of place here, btw.)

Second, (and in the best British tradition of the Economist, for example) he quite unfashionably comes out batting for free trade.

Third, he strongly advocates the abolition of fixed exchange-rate regimes between distinct sovereign states (for example, the EUR), because they are a very clear example of a mechanism that leads to imbalances in growth and foster the creation of bad debts.

The reviews I read in the press made this third point their main focus, of course. That is a crying shame, because it sells the book short. As far as I’m concerned, “The End of Alchemy” enters the charts at #1.

Broad, irreverent, groundbreaking and wise, this is the treatise that should finally replace Bagehot under every central banker’s pillow.

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SPOILER ALERT, next comes my summary of his main points, it's NOT my review

He starts by posing the question outright: What’s money good for? Mervyn King’s answer:

First of all, you need money to get “stuff” now. That’s what we all want money for.

This gives rise to the need for money to be acceptable by all as a means of exchange, or else you won’t get your “stuff.” In turn, this means that the concept of “private money” issued by private banks has historically always faded away. Once upon a time every bank in the US could issue its own money. While the economics of this practice was sound (the free market did indeed provide an appropriate discount for every bank’s “dollars” versus the best banks’ “dollars”) the practice was rather uneconomic, as every American needed access to a cheatsheet telling him what his private dollars were worth and where. The need for money to be an easy way to facilitate exchange eventually led to one type of dollar / pound / kroner dominating, the one issued by the most important bank in the realm. In many countries, this bank eventually became the “central” bank, though in other countries the central bank was created, but always modelled on the precedent from the countries where the model originated, namely as a bank.

Second, you need money to avoid having to make up your mind now about what “stuff” you want to get later, with two factors making this necessary: 1. (Incomplete markets) there might not be a “market” for you to secure flexible tickets to your kid’s college graduation in three years’ time; 2. (Uncertainty) what if you hit the jackpot and in three years’ time you might want to take the whole clan by chauffeured limousine? Money can act as a store of value for you and allow you to make that decision later, when you know your circumstances (resolving the uncertainty) and somebody can sell you a ticket (the market for the relevant tickets finally exists).

This second use of money gives rise to the additional need for the money to be acceptable under all circumstances, good and bad. To actually provide cover in uncertainty, it needs to be “money good” in all future imaginable scenaria.

Third, you need money to put a price on things. Only in prisoners’ camps would you care to use packets of Marlboro as a unit of account. To fulfill this third purpose, money needs to have a stable price, of course, and this comfortably segues into Mervyn King’s discussion of inflation and why we need to keep it in check and how we lost control in the seventies due to “paradox of policy,” his symmetrical rebuttal of the “paradox of thrift,” and a much cooler way to say (among other uses of this pithy aphorism) that there is no such thing as a long-run Philips curve.

This looks a lot like the traditional answer to the question, but a seed is already planted: in the world of “radical uncertainty” we actually inhabit, where many outcomes are possible (you could win the lottery and buy yourself a jet to fly your family to the graduation or you could go bust and pull your kid out of school and be grateful for any savings you had scrounged) money is more valuable than in a world of more measurable uncertainty where you can put a probability on all outcomes: in some states of the world, money is the ultimate necessity.

The economic models we use (and, more significantly, the economic models central banks use) have no use for money, because they do not account for radical uncertainty. They work under the assumption that you can plan for that graduation now. In reality, Mervyn King explains, when crisis strikes, a need for money arises that normally is not there and is thus nowhere to be found in our models.

Next, he asks, what is it that makes something “money?”

The loser-type answer to the question is that something is money if all economic agents believe it to be money. Others say money needs to be scarce. Others that it must be based on something real and tangible, like for example gold.

Mervyn King shoots down the first answer as a tautology (“OK, cool,” he’d say in my dialect of English, “but what is it that makes the economic agents believe?”) and has some fun debunking gold (metallic, tangible, but ultimately “barbarous” and unsuitable as a basis for our economy, read the book if you want to get the whole story), and Bitcoin (what’s to stop a million people from creating a million strands of otherwise very scarce cryptocurrency) and focuses on the main driver of what makes money, erm, money: Power.

He offers proof by example: In Iraq there were two monies between the 1993 and the 2003 invasion: Saddam-sanctioned money used in the South and the older “Swiss” notes used in the northern no-fly zone Saddam was kept out of. The northern “Swiss” notes were pure paper. You could not use them to pay tax anywhere, there was no central bank supporting them anywhere, they were legal tender for nothing. Yet people used them for a full decade, in expectation of the fact that the West would at some point invade again and restore their status. It was the expected imposition of foreign political power that lent value to these notes, and it was even vindicated when Paul Bremer exchanged them for dollars after the 2003 invasion.

Politics is very much what makes the EUR “money” in Mervyn King’s view. On p. 227 he notes that Draghi’s “whatever it takes” impromptu speech from July 26, 2012 may well have “reverberated around the world, but just as important was the joint statement made the following day by Chancellor Merkel and President Hollande, indicating their full commitment to the Euro and support for Draghi’s intention. It was clear the ECB would buy, or was actively considering buying, Spanish and Italian government debt.”

By that as means of introduction, we arrive at the main issue that lends its title to the book: Who makes money? What is the chemistry involved?

Answer: Money may require political support to actually be “money good,” but it continues to be made privately, exactly as it would have been made in pre-Fed America. Most money that exists in the world (all of M1, M2, M3 etc. a fair bit more than 90% of all money in the world, basically) arises in the very private act whereby you walk in the bank, ask for a loan, the bank looks at your credentials and (poof!) an account is opened for you and the money you asked for is sitting in there as a deposit. Your deposit!

Out of thin air, the bank has decided that it has a liability to you, namely the amount that is now sitting in your account. At the same time, it also holds an asset: the fact that you need to pay that money back (with interest) at some time in the future. That is how most money on earth is born, basically. Privately. The government imposes some rules on the bank, and will stand behind the currency you and the banker have just created, but it does not sit there in the room with you and your bank manager.

And then you can go buy a taxi, for example. The bank’s liability moves from your bank account to that of the Mercedes Benz dealer, and the bank’s asset remains your promise to pay back the loan one day. If the car can be offered as collateral for the loan, chances are you get a much better rate. If it’s a piece of real estate you financed, even better. The dealer now has money that did not exist before you walked into the bank for that interview. And you owe the bank some money you did not owe before either. The cash that’s sitting in the dealer’s account is freshly-made money.

Next, suppose word gets out that your bank really does not know what it’s doing. All sorts of customers, like your friendly Merc dealer, get in line to pull their money out. What next?

Regardless of whether this perception is true or not, the bank has a problem. It cannot call you and ask for your money back now. You can very legitimately point to the terms of your loan and say “call me in three years’ time.” It will be keeping some precautionary cash to one side, but if every single depositor turns up, the last few will be gravely disappointed.

This is where central banks step in.

What it will do is

1. Go through the bank’s books to see if the rumor is correct that the bank made bad loans in excess of the value of the shareholders’ equity
2. If the rumor is false, it will lend the bank all the money it needs to pay off the worried depositors
3. If the rumor is correct, on the other hand, the central bank will
(i) explain to equity holders in the bank that they no longer own shares in the bank
(ii) explain to all bond holders in the bank that they may suffer partial or total loss
(iii) move all the good loans of your bank’s to a healthy bank, adding to its assets
(iv) move deposits equal to the above amount to the same healthy bank, adding to its liabilities
(v) if the excess of deposits over good loans is more than the bonds outstanding wipe out all bondholders and the necessary amount of deposits
(vi) otherwise pay to bond holders the difference between the value of the bonds and the excess of deposits over good loans
These are two very different outcomes. In the first case the bank faces a liquidity issue and the central bank will step in and stand behind it. In the second case the bank has a solvency issue: it is insolvent / bankrupt / choose your favorite word.

Which brings us to the nexus of the problem. The manual for central bankers says that when faced with a liquidity crisis, a central bank must actively go in, accept the assets of the solvent banks on its own balance sheet and lend against those assets the necessary money to the bank to pay all its depositors. Moreover, it must do so at a very expensive price (a high interest rate), to make sure banks think twice about having to rely on this backstop.

So your car loan will spend some time on the central bank’s books until the crisis has gone away. Meanwhile, your bank will be given some (very expensive) liquidity. That is, in short, the “Lender of Last Resort” model of central banking.

Two things happened in finance, one in the run-up to the crisis and one during the crisis that made it impossible to implement this model:

The first, Mervyn King sees as an example of “prisoners’ dilemma.” Banks knew that the assets they were accumulating were increasingly poor. But any bank that was not willing to carry on playing the game (“dancing” in the words of Citigroup CEO Chuck Prince) was at risk of not only falling behind its competitors, it was at risk of getting bought by a competitor. The option to remain prudent was simply not available to any self-respecting banking CEO. “While the music’s playing, you’ve got to get up and dance.”

The second thing that happened was that when things turned, they did not just turn by a little. “Radical uncertainty” meant that asset prices for fancy, incomprehensible structures like CDOs went from 100 straight to near-zero. We went from the point of discussing how much houses would go up in the US to negative housing price appreciation. Entire structures that were predicated on housing prices carrying on upwards were upended. There was nobody willing to hold them who was not already up to his eyeballs in the stuff.

Even more importantly, in this world of “radical uncertainty” if your institution was known to be holding tainted assets, your depositors did not waste any time pulling money out. The hedge funds that had been using Bear Sterns, Lehman and Morgan Stanley as their prime broker, to say nothing of individuals owning shares in money market funds yanked out their money first and asked questions second, as was the rational thing for them to do. The last guy to pull his money out of a dying bank gets nothing.

In the crisis that ensued, the central banks (especially in Europe) that were called upon to provide the necessary liquidity had no time to inspect the banks’ assets, no opportunity to tell the wheat from the chaff; they found themselves with a gun to their collective head to lend at a discount rate (rather than a punitive rate) and with virtually no haircuts against collateral they had never seen before. The alternative was to let the entire banking system crumble. They did not get a chance to follow Bagehot’s teachings. Even in the US, Hank Paulson’s TARP could not be made to work, because there had never been a sober, non-crisis, assessment of what a legitimate value would be for all the “troubled assets.”

Mervyn King believes we need to do better, and proposes the PAWNBROKER MODEL:

The model is very simple once somebody has told you about it and it amounts to a permanent, marked-to-rational-market pre-packaged TARP for all bank assets

In the future, Mervyn King recommends that every asset a bank holds should be assigned a shadow “haircut” that is assessed seriously and is monitored actively. So if a loan has a haircut of 30% then the bank knows that at all times it can pledge it to the central bank for 70 cents on the dollar. If banks’ current liabilities (deposits, mainly) never exceed the total amount of cash the central bank will be able to exchange for thus pledged assets, then the banks will never find themselves in a situation where they are short of cash.

This has many benefits: First, there can never be a successful run on a bank anymore. Second, all values are assessed when things are calm, not in the heat of a crisis. Third, things never run wild.

Sadly, the horse has bolted the barn on this third front. Banks today have many many more assets than central banks could reasonably expected to lend against, even with haircuts. So Mervyn King proposes that we move to his new model slowly, over a 20 year period, say.

Even with this fix in place, however, his assessment is that we are not even beginning to scratch the surface. Finance was the thermometer of the crisis. It’s where the imbalances came in evidence, not where they were caused.

The roots of the crisis, he believes, lie in the very engine of our society, our growth model.

Collectively, the governments of pretty much all countries in the world are happy to turn a blind eye to uneven growth if the alternative is no growth at all, and that is where the problem lies. This I describe above.

This framework also serves to explain why QE was necessary in this past crisis.

When the crisis hit and every single bank found its clients banging on its door for cash, there was a slow but steady way for the banks to shore up their cash balances, and they all ruthlessly pursued it. It was to refuse to extend credit to clients (including very healthy clients) who were unlucky enough to see their loan reach its maturity. So suppose a bank has 20 billion worth of loans it has given to its clients, of which 2 billion mature within the next year. Further suppose that half the clients with a maturing loan still need the credit. That's 1 billion of loans the bank will refuse to extend so it can shore up its cash balances.

This is, in other words, money that is being destroyed, never to come back. The private market once created this money and the private market is now destroying it. The central bank can do absolutely nothing about it. It cannot TELL the bank in question "these are excellent, creditworthy clients who clearly just demonstrated they can pay you back, why are you abandoning them in the middle of the storm?"

It is "inside" money that is being destroyed, the "private" kind of money that is more than 90% of the money supply, as discussed. The central banks had to step in. Through QE they bought good assets from the banking system. Against the proceeds from the sales, the banks were credited with balances in their account with the central bank, also known as "outside" money, or M0. In doing so, the central banks replenished, to the extent possible, the money that had gone missing from the system.

(I can be counted on to confuse "inside" and "outside," but the mnemonic aid is the fact that the private banking system is, inevitably, the point of reference: money made privately, "inside" the private banking system, is "inside" money)

Outside observers, who were used to time-honored relationships between "outside" money and inflation screamed bloody murder and started fantasizing about the wheel-barrows we'd all need to buy to carry around our inflation-plagued cash, but their fears were misplaced. The M0 that was issued on the back of QE was but a poor substitute for the "inside" money that had disappeared when the banking system unilaterally decided to stop extending credit in order to conserve cash.

An added benefit of the "pawnbroker" model, of course, is that it would act on this problem from both sides: not only would it have the cash at the ready, it would presumably also act as a natural brake in terms of fewer low-quality loans being given, so creditworthy companies do not get cash starved if they need to roll a loan in the middle of a crisis caused by lending to less creditworthy borrowers.

I do, needless to say, have some issues with the book I don’t agree absolutely everything. In no particular order:

His 20 trillion allegedly BIS-sourced statistic on the size of the derivatives market is wrong. The market is comfortably larger than 500 trillion. The BIS number discusses the IN-THE-MONEY-AMOUNT of these derivatives and definitely underestimates them, conveniently so. This way we get to pretend we have enough good collateral.

No mention is made of the horrible incentives inherent in “originate and distribute” and the fact that only the government can resolve them. This is how come Fanny and Freddie are now left as the only show in town

No mention of “Valeant” model of what’s been keeping growth down. Krugman highlights this a fair bit. Post crisis, basically a whole host of goods and services are provided by monopolies. The competitor perished in the crisis and the government has refused to step in and punish the miscreants. Thank God for pantomime villains like Martin Shrkeli whose actions highlight this type of activity and bring it to the limelight.

Make up your mind about 1921, sir: did economy turn around by itself or did Fed put rates super-low? He argues both in different parts of the book.

Craps on Germany a bit too much for my taste: NOT the same as China. Germany is pursuing manufacturing hoping that meanwhile Europe will go back to normal. In the scenario where Europe is toast and Germany remains, but only in that scenario, then yes it needs to change model. And why is it bizarre that in the latest Greek memorandum there was a clause about Sunday trading? That is precisely the kind of microeconomic change it had been hoped Greece would adopt. Look at the enormous changes Italy effected on its pension system in the run-up to getting accepted into the EUR, for example. The pact is "you will reform and in doing so will be able to export to Germany via more efficient tourism, e.g. by being able to sell stuff to German tourists on a Sunday; we will support you in the meantime"

Is disrespectful to Minsky: his “prisoner’s dilemma” issue and his discussion of Chuck Prince is pure Minsky. It is the mechanism whereby stability breeds instability.

Also, and given he argues in favor of free trade, including bilateral deals, I would have liked him to take his axe at the anti-globalization arguments that are out there (but I guess he would have been off-topic)

Finally, there's the McAfee and Brynjolfsson theory out there about how information technology is destroying white collar jobs of the repetitive nature, and I'd have liked him to have given his assessment of where he ranks the order of magnitude of this very real problem compared with the "uneven growth" he identifies as the major bane of today's economic landscape.

My point about Germany notwithstanding, p.231 is pure poetry. All of it

3 of 3 people found the following review helpful.
A must read for anyone even remotely interested in political economy.
By A. (Saied) Seghatoleslami
This is really two books in one. One book is about money, its quantity, banks, the payment system, and the safety of the payment system. The treatment is through and accessible. It is an important work in advancing the cause of building a more robust financial system that better serves businesses and citizens. The book advocates simplicity over complexity and less leverage in the face of uncertainty. When Mervyn King and Neel Kashkari who had front seat view of the financial crisis come to similar conclusions, it is important for policy makers to take note and act.
The other book is an analysis of possible root causes of our low growth world. It convincingly argues that since people spend money based on their view of their lifetime earnings, when they figure out that their previous expectation was wrong and too high, they suddenly change their spending pattern and adjust to their current lower lifetime income expectations. Given the housing and debt fueled pre crisis spending patterns, this seems to make sense. It is worthwhile to read this second book in combination with Raghuram Rajan's book "Fault Lines". They have similar and complementary view of the recent past.

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Senin, 06 Februari 2012

[O916.Ebook] Download PDF Bobbi Brown Makeup Manual: For Everyone from Beginner to Pro, by Bobbi Brown

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Bobbi Brown Makeup Manual: For Everyone from Beginner to Pro, by Bobbi Brown

This is the book that Bobbi Brown's fans have been waiting for: her 25-plus years of makeup styling experience distilled into one complete, gorgeous book. Bobbi looks at everything from skincare basics to every aspect of facial makeup--from how to find the right color and type of foundation for any skin tone to how to apply every detail of eye makeup (Brows, Eye Liner, Eye Shadow, and Eye Lashes) no matter your eye color and shape. Of course there are never-before-seen tips on blush, bronzer, lip liners, lipstick, etc. And Bobbi looks beyond the face with informative chapters on "Hands and Feet" and "Body Skin Care." Each chapter has thorough step-by-step basic directions for makeup application and easy-to-follow photographs and line drawings, along with Bobbi's expert, yet assuring, advice. Plus, there's a groundbreaking section of the book that will be of special interest to women who've wanted to know how makeup stylists do what they do: the top beauty secrets only these artists know, essential equipment to keep on hand, how to break into the business, and how to work with photographers and celebrities.

Breathtaking photos of the finished faces-from everyday looks to exotic runway style-along with advice on putting it all together for every woman, make this a book like no other.

BOBBI BROWN'S MAKEUP MANUAL will be the only book any woman will need to look absolutely fabulous.

  • Sales Rank: #9930 in Books
  • Brand: Brown, Bobbi/ Otte, Debra Bergsma (CON)/ Wadyka, Sally (CON)/ Leutwyler, Henry (PHT)
  • Published on: 2011-09-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x .63" w x 8.00" l, 1.85 pounds
  • Binding: Paperback
  • 232 pages

Review
'Her makeup instruction manuals are among the best makeup books in the business' Sunday Herald Sun, Australia 'If you're someone who has been nervous about dabbling in makeup, maybe this will help you to take the plunge' Townsville Bulletin, Australia 'Bobbi Brown has come to rescue us all from unnecessary beauty blunders' Vogue Australia website

About the Author
Bobbi Brown is an internationally renowned makeup artist and CEO of Bobbi Brown Cosmetics. Her products are sold in more than 400 stores and 20 countries worldwide. BObbi is also the exclusive beauty editor of NBC's TODAY show and a frequent guest on E! and the Style channels.

Most helpful customer reviews

416 of 430 people found the following review helpful.
Beautiful and useful book.
By J. Lynch
Bobbi Brown isn't about makeup trickery and techniques designed to alter the shape of a feature or make an average woman look like a drag Marilyn Monroe. If you are looking for this kind of book--as I suspect some of the other reviewers were--look elsewhere. What she is about is teaching a woman to look and feel her best, and this book does an excellent job of showing each and every step, in a way that a novice can understand and a pro can appreciate. Not everyone may feel they need this kind of instruction...but then why read a book called "Makeup Manual" if you already know it all?

Unlike her other books, which focus quite a bit on how health and lifestyle affect beauty, Bobbi's Makeup Manual really is dedicated to makeup artistry. A beginning makeup artist will find the detailed instructions on dramatic smoky eyes, false eyelash application, and how to work on a photo shoot especially useful. Bobbi also delves into extreme color, editorial looks, makeup as art, and tribal and geisha looks, all of which are territory uncovered in her previous books.

To summarize, if you appreciate Bobbi Brown's aesthetic, you will enjoy this book. If you want to know how to create basic and dramatic looks in a way that is pretty and modern, you will love this book. If you are a new makeup artist, you need this book. If you want to know how to transform Andy Rooney into Audrey Hepburn with lipstick, glitter, and seventeen concealers, you will hate this book. If you already know it all...write your own book. I'll look forward to reading it.

Cheers!

110 of 114 people found the following review helpful.
Clear and Concise, Great Advice and Information
By ChristineMM
The subtitle of BOBBI BROWN MAKEUP MANUAL indicates it is for the beginner to pro and I'm in the beginner category. All I'm interested in is doing my own makeup well. As a user of Bobbi Brown makeup for over ten years, I wanted to read this book to see what I could improve as formerly I was just applying the makeup as instructed by the BB counter saleswoman instructed me. I didn't know why I was doing what I was doing until I read this book.

The bulk of the book (the first 138 pages) is designed to be used by both individual women for their own makeup and can also be used by professionals. After giving some brief opinions and recommendations on which products or product types to use on various skin types or for different purposes (such as when to use cr�me blush versus powder blush for example), clear directions for applying the makeup properly are given in brief text along with full step by step directions. Important to note is that all skin colors and different ethnicities are included. Special techniques for Asians are given such as handling eye makeup. I was happily surprised to see special advice given for women with freckles, the advice is to not cover them up completely but to use special makeup effects that allow them to show through. Also covered is how to handle makeup with skin conditions such as rosacea and others.

A section at the beginning gives information about brush selection, the importance of proper brush maintenance, and the reasons to use high quality brushes. Advice on compiling makeup kits is included, specifically, what items to buy and how to organize them for different purposes (travel, everyday use, and so forth).

I was impressed also with the section about eyebrows and eyelashes. Included is information about the benefits of and best ways to shape the eyebrows and when eyebrow makeup should be used. Directions for penciling in eyebrows for women with sparse eyebrows or who are currently undergoing chemotherapy is useful too. The proper way to apply mascara, how to use an eyelash curler and even how to apply false eyelashes correctly is included.

What struck me the most about this book is that it gives just enough information to be thorough but not too much so as to bog down or intimidate the reader. The photographed stepped out directions are done well. It is easy to find the makeup technique or effect you want to achieve to use the book's directions when needed. When to use various effects is explained, such as daytime makeup and then touching it up for evening. Makeup for weddings and other formal events is also covered.

The last 80 pages are dedicated to professional makeup artists or those striving to become professional makeup artists. Those pages cover a range of topics from special makeup procedures to use on models in dramatic photo shoots to job basics such as career options, marketing oneself and booking work.

A short resources section is included at the end.

I read the book cover to cover and learned some things about makeup and makeup application that I never knew. I finally know how to pick the right shade of lipstick and foundation, and how to bring up the various levels of makeup for a more dramatic effect if desired. Now I will use the book as a reference guide for applying makeup. The book can easily be referenced for step by step directions.

Again from the perspective of an amateur, I loved this book. It breaks down a lot of information into easy to understand manner. I like the makeup style used by Bobbi Brown, of how natural her everyday makeup look is and the fact that Brown seeks to enhance a woman's unique features rather than putting the makeup first and the women second. Unlike other makeup companies, Brown does not just churn out trendy colors each season and expect women to buy and use them as they are `in style' at the moment. Brown wants women to look their best, to look natural but an "enhanced" natural. Brown's makeup recommendations for evening and special occasions is elegant and beautiful, the makeup is not overpowering.

82 of 94 people found the following review helpful.
Late Bloomer
By Laura Ann Scaife
Most women learn how to apply makeup in their early teens and then continue learning new things as they mature. By the time they are fifty-seven (like I am) they pretty well know their faces, their coloring and what works and what doesn't. But suppose you started life at age fifty-seven, where would all of your experience be? This happened to me. I transitioned from male to female, and there I was with, pardon this, my face hanging out and nothing to put on it! For someone in my position, Bobbi Brown's Makeup Manual has been nothing less than a Godsend! I have learned more in the past few months from this book than I ever dreamed possible and instead of looking foolish with bad makeup and no knowledge of how to use it, I have not only learned how to apply it properly and what works for me, but have also gained a great deal of confidence just because I know what to do now. Thank You Bobbi, from the bottom of my heart. This book is just THAT GOOD!

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